Sizing the volume potential of your product
At Marketing Sciences we know it is important to understand a product's volume potential before launch.
Our validated COUNTDOWN technique assesses a product’s volume sales potential at any stage of development from concept to product. It can also elicit source of volume.
Successfully used in over 20 markets, including biscuits, chilled desserts, security, alcoholic drinks and baby products.
Comparing major and minor reference brands to benchmark the success of your product makes it more flexible than share-based and normative techniques. This means it also works for new categories and markets as it does not rely on external norms or any stringent definition of the market.
Our user-friendly model allows “what if” scenarios by adjusting awareness and distribution assumptions.