Consumer taste tests

Marketing Sciences has access to a national field force of interviewers to enable us to conduct consumer product tests, either in-home or central location venues.  We are experienced in many different types of study and will advise on the most appropriate approach (monadic, sequential, pairs, triangles, blind, branded etc.). We have worked across many categories and hold an extensive database to aid interpretation of your results.

In addition, we are able to offer cost-effective product testing by combining our established consumer panels with our on-line halls in selected UK locations.

Some of our best work has come from working with our clients over time – our historical knowledge of their category helps them understand what is important, know what does and doesn’t work, and ultimately guide their innovation process to develop better products.

Testing doesn’t just involve a quantitative approach – when beneficial we blend qual and quant findings to help guide your product’s development.