Understanding shopper behaviour
In many categories, shoppers spend very little time in front of the fixture - we know this because we’ve watched them!
However, are those who spend more time at the fixture having difficulty finding what they want, or are they more engaged with the fixture? Are they making a more considered purchase and how much of the purchase decision is actually made before they arrive at the store?
Marketing Sciences has many years of experience in this area, combining traditional in-store research activities with newer, more sophisticated techniques:
- STOREMASTER - in-store observation and interviewing, designed to measure shopper behaviour at the fixture and understand decision making at the point of sale
- CATMASTER - category definition and segmentation from the shopper's viewpoint leading to improved, easier to navigate fixtures and more relevant signage
- SPACEMASTER - identifying optimum category merchandising strategies and helping you to understand the effects of varying range, shelf positioning and number of facings
- VISUALISER – our virtual shopping tool allows you to create a store environment so you can understand consumer purchase decisions and the influence of different POS
We also offer comprehensive store-testing, video filming, audit services and trade interviewing to understand the needs of head office and local staff in key retailer organisations.
To discuss how your brand can be more effective in-store contact Jennie Bull.
