the breakout room
Clear direction through clever thinking…
Jennie Bull Jennie Bull +44 (0) 1962 835418Rachael Rockey +44 (0) 1962 835419

Understand how your category is seen

At Marketing Sciences our heritage lies in understanding shopper behaviour and each year we speak to some 200,000 shoppers across a variety of categories in studies conducted for both manufacturers and retailers.

We offer 3 broad solutions to Shopper Research and category management issues :

STOREMASTER Shopper decision making and reactions to the fixture
CATMASTER Category definition using product sorting, segmentation and SKU plotting
SPACEMASTER Range and planogram optimisation using our Category management tool for effective merchandising strategies

However, these are not used in isolation and the combination used is designed to best meet your objectives and budget.

+44 (0) 1962 842211