COMMS, MEDIA AND AD TESTING EXCELLENCE

As humans, we lack accurate insight into our own thought processes, biases and decisions. While pre and post-tests focus on recall, at Walnut we analyse comms by combining neuroscience with established research techniques to discover deeper insights.

Neuroscience gets you to a deeper level that people can’t articulate. This gives you a greater predictive value and insight into communications effectiveness.

OUR CREATIVE TESTING SOLUTIONS

Thanks to the power of neuroscience and cognitive psychology, we have many ways to measure emotions. Putting emotional measurement at the heart of creative development is key to success.

 

OPTIMISING TV ADS WITH EMOTIONAL MEASUREMENT

Working in strategic partnership with Lidl and TBWA we used neuroscience to optimise their TV campaigns. In doing so we ensured insights from neuroscience were actionable and worked through into revised edits as well as wider learnings pulled through into future campaigns

Walnut made recommendations for optimising an ad based on adNEURO. We made them. Subsequent ads performed better! That’s as perfect a result as can be hoped for!

JUSTIN CLOUDER, STRATEGY DIRECTOR

SOLUTIONS

Our research and analytics toolkits combine the latest approaches to capture what humans can not easily articulate.

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Fancy a chat? We would love to talk you through exactly how we do it at Walnut.