Working in partnership with our clients to answer questions such as...

The complete product evaluation service
Marketing Sciences offers a range of sensory & consumer research solutions to encompass every stage of the product development process
Our new and improved, climate-controlled sensory laboratories in Kent use a state of the art electronic data collection system to record sensory panellist responses. Our sensory panel comprises individuals with extreme sensory acuity (found in only 10-15% of the population).
Sensory research can be used to:
- Test new, cost reduced or healthier versions
- Screen products before they go into consumer testing
- Explain consumer findings
- Match products from a different line/factory
- Provide regular quality control checking
- Understand product ageing

Individual hatches are used to ‘serve’ each booth

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Sensory Research Links
Profiling & analysis
Trained sensory panels
Product development workshops
Qual sensory with adults or kids
Expert consumer studies
Combined qual/quant
Consumer taste tests
Quantitative
Product optimisation modelling
Identify preference groups & drivers
