clear thinking in a complex world...
High-tech sensory profiling & analysis at its best
A common use for sensory profiling is to complement consumer research as consumers often like or dislike something but can’t explain why. At Marketing Sciences we put sensory profiling to many good uses:
| Screen prior to consumer test | |
| Development of new, cost reduced or healthier versions | Match different factories or production lines |
| Product optimisation modelling | Development workshops |
| Quality control checking | Understand ageing |
Our expert sensory profilers use their keen sensory acuity (found in only c.10% of the population) to profile products on a detailed set of attributes. Attributes are worded so they can be understood & acted on by all client personnel (research, marketing, NPD and technical).
Advanced analytics can then be used to combine with consumer research to understand drivers of appeal and build optimisation models.
A Creston Insight Company