Once again a BIG Thank you for your work! Complicated business situation with a brilliant consumer reading, which enables lots of very worthy further deep dive and business actions. It has been a great pleasure to work with you!
Congratulations on a very professional survey, analysis and presentation! This is an extraordinary piece of work. It is evident the amount of effort that went into it.
Marketing Sciences were instrumental in the success of our recent strategic developments. It was a genuine partnership where their dedication and expertise delivered a thorough insight into a whole market for us. Their analysis and conclusions gave us the confidence to make difficult commercial and customer related decisions efficiently and effectively. Since working with Marketing Sciences I have recommended them to other professional colleagues.
Just wanted to officially thank you for all the hard work on the recent project. Very professional, very responsive, and always done with a smile. Thank you! You make a client’s life much more pleasurable than some
The shopper Decision Hierarchy project was a crucial piece of research for our business. It allowed our organisation to stay at the forefront of category understanding and as a result strengthened our relationship with the key retailers. Specific benefits included:
- Influence the retailers on key category dynamics of range and shelf structure - ahead of our competition
- Optimise shelf layouts and range from developing insights based on consumer tensions/trade-offs
- Feed in to store visions for the future - 3-5 year category vision projects
In our view, the project was a complete success and has made a significant contribution to our business and our relationships with trade partners.
We have run a number of studies with Marketing Sciences both qualitative and quantitative in nature. I have always been impressed with their methodical approach, execution of the project and delivery of results. With all of the projects conducted Marketing Sciences have been very helpful in helping translate market research data into information to improve the business. Most recently we have conducted a very detailed attitudinal segmentation study and we are currently in the process of pilot implementation in the business.
Have an excellent capacity to handle our work stream, even at busy periods. Really positive, all staff are a joy to work with. Helped a lot on weighting issues and continue to do so
Thanks again for your help with this work, I've not worked with Marketing Sciences before, but I think you've been fantastic!
Marketing Sciences did a great job of running Castrol's global pricing research in 2010. Their ability to run multi-country studies to a high standard is proven but, equally impressive, is their ability to keep a close eye on every small detail - this is critical to the delivery of accurate and robust pricing data which we can then use with confidence.
From initial conversations to where we are today a tremendous amount has been achieved. It feels like we have a huge opportunity of what we can achieve using sensory thinking. Thank you to everyone on both teams for delivering something that is adding true value to the business and has engagement throughout the company. It’s been great teamwork.
Marketing Sciences were incredibly professional, they took the time to understand our business and really get under the skin. The research findings were extremely helpful in identifying key improvements that can be made to our sales tools to improve sales conversion. I would strongly recommend them.
A leading drinks manufacturer
We have used Marketing Sciences to research our target market at various stages of our marketing for Quidco, specifically to understanding mainstream consumer reaction to Quidco and the wider cashback sector and most recently pre testing of our first ever TV ad before launch. The insight we have got from Marketing Sciences has provided a valuable contribution to the understanding of our market in this new and growing area of e-commerce
Andy Oldam – Chief Operating Officer, Quidco
