3 for 2? 20% off? BOGOF? Which promotion is best?
Promotions can play a vital role in boosting volumes or driving reappraisal of your brand on shelf, but which promotion is right for your brand?
PROMOMASTER offers a complete promotions research service testing price reductions, BOGOFs, on-pack competitions and many more.
However, a good promotion isn’t just about driving volumes and so we assess each one in terms of behaviour, profile, image and understanding.
Incorporating standard PROMOMASTER measures into your questionnaire, we compare the results against our normative database, whilst still providing a high degree of flexibility to cater for the needs of your individual study.
Our experience shows that sometimes not every promotion is correctly understood and so qualitative mini-depths can help understand the 'softer' issues and enhance the quantitative data.
Whether you are pre-testing alternative promotions, evaluating the effectiveness of a recent promotion or tracking the build-up and wear out of individual promotions over time, PROMOMASTER can help you.
We aim to make clear recommendations to you on which promotional routes to pursue, helping you develop the most motivating promotional campaign.
For more information about PROMOMASTER, please contact Chris Peach.
