Jane Rudling +44 (0) 1962 835401Jo Franklin +44 (0) 1962 835399

Pricing research for the modern world

With rising raw material costs and continued competition on shelf, price plays a major part in the success of your brand.

Our 20 years of pricing research experience has been gained in a variety of markets, including FMCG, consumer durables, telecoms, financial services, B2B and OTC medicines.

To meet your research needs we combine one or more of our PRICEMASTER price sensitivity modelling techniques:

• Brand Price Trade-Off
• Multi-attribute Conjoint Analysis
• Price Sensitivity Measurement
• Price Intention Modelling

At Marketing Sciences testing is often conducted online reducing costs and timings, but without having to sacrifice quality.