Pricing research for the modern world
In the current economic climate of rising raw material costs but continued competition on shelf, price plays a major part in the success of your brand.
Our experience of pricing research spans more than 20 years and has been gained in a variety of markets including FMCG, consumer durables, telecommunications, financial services, business to business and OTC pharmaceuticals.
PRICEMASTER incorporates a range of price sensitivity modelling techniques:
* Brand Price Trade-Off
* Multi-attribute Conjoint Analysis
* Price Sensitivity Measurement
* Price Intention Modelling
We are able to tailor one or more of these techniques using our modelling software to meet the specific needs of your particular project.
Testing is often conducted online using our newvista online operation reducing costs and timings, but without having to sacrifice quality
For help and advice on optimising your price, please contact Jo Franklin or Jane Rudling.
