Working in partnership with our clients to answer questions such as...

Our research identified an award winning ‘EaZypack’ design

A sequence of 4 pieces of consumer research developed the optimum pack design for a milk formula pack.

The research covered 3 countries, with the main focus in the UK.

Stage 1 assessed 4 different pack formats & recommended the EaZypack

Stage 2 identified the optimum height of the pack

Stage 3 tested the EaZypack against the existing Arabica pack, proving the EaZypack to be the superior format

Stage 4 verified the pack with an in-home trial

Our final recommendation was to launch the new format and the EaZypack.

The EaZypack went on to win the Supreme Gold Award at the Institute of Packaging Starpack Awards.

“The Marketing Sciences team played a vital role in this award winning packaging development. Marketing Sciences helped us identify and refine the optimal pack and then prove how significant the effect of this packaging innovation could be, helping to secure the investment required for such a major change”

Julie Jones, Market Insights Manager-UK, Nutricia