World leading packaging research

In almost all cases, a pack is a constant communicator of what the brand stands for. Therefore, it is important that you maximise its effectiveness.

Marketing Sciences excels in this area, providing a complete global offering based upon evaluating thousands of packs over the years. We have a range of techniques to satisfy all stages of the design development process.

At the pre-design stage, our DIMENSIONS technique separates pack and brand imagery in order to highlight where your packaging is weak and requires most attention.

We use CADI (Computer Assisted Design Improvement) in qualitative workshops to interactively develop your pack concepts with respondents in real time. Over a number of sessions we arrive at the optimum pack design.

Finally, our PACKMASTER approach provides a comprehensive pack evaluation system for deciding which of your candidate designs to adopt. It identifies the most effective packaging route in terms of appeal, communication, purchase intention, shelf impact and functionality.

Our in-house multimedia team creates high-resolution images of packs to be shown to respondents giving us the potential to conduct a test without the need for any mockups, resulting in huge savings in both cost and time.

Using our global normative database, and the expertise and experience of our packaging team, we make firm recommendations about how to proceed and how to optimise the winning design.

To talk more about our cross-category packaging learnings contact Keith Bates or Chris Peach.