World Class Packaging Research
Your pack is a constant communicator of what your brand stands for, and so it’s important to maximise its effectiveness. We excel in this area, providing a complete global offering based upon evaluating thousands of packs over the years.
At Marketing Sciences we have a range of techniques to satisfy all stages of the design development process, including pre-design research using our DIMENSIONS technique, qualitative workshops using CADI, and our world leading PACKMASTER approach measuring appeal, communication, purchase intention, shelf impact and functionality.
With our global normative database, and the expertise and experience of our packaging team, we make firm recommendations about how to proceed. To talk to a packaging expert, contact Keith Bates or Chris Peach.