Jane Rudling +44 (0) 1962 835401Jo Frankin +44 (0) 1962 835399

Spell out consumer behaviours with our STRATEGIST technique

Understanding consumers’ wants, needs, values and beliefs explains how these affect their buying behaviour. With over 30 years U&A experience at Marketing Sciences, we can help you answer important questions such as:

• How do consumers view my market?
• How do consumers differentiate between brands?
• Who is buying my brand and why?
• Are there distinct groups of consumers with different wants and needs? If so, what motivates these different groups?
• Is there a new product opportunity?

STRATEGIST is our range of techniques designed to provide you with detailed and actionable market information. Typically, we include a combination of direct questioning, attribute trade-off, diaries, product placement, followed by conjoint analysis, segmentation & brand mapping.