Working in partnership with our clients to answer questions such as...
Market studies for the 21st century
Understanding consumers’ wants, needs, values and beliefs and how this effects buying behaviour in your market is key.
At Marketing Sciences we have been conducting usage and attitude studies for over 30 years, to help our clients answer important questions such as:
- How do consumers view my market?
- How do they differentiate the different brands?
- Who is buying my brand and why?
- Are there distinct groups of consumers with different wants and needs?
- What motivates these different groups?
- Is there an opportunity for a new product?
STRATEGIST is a range of techniques designed to provide detailed and actionable information about your market. A typical study includes one or more elements of:
Attribute trade-off:
to allow us to understand the importance of different market attributes and how these influence brand choice. Conjoint analysis allows us to understand consumers’ hierarchy of needs and enables ‘what if’ modelling
Diary:
to measure actual purchasing and usage behaviour
Product placement:
to assess the effect of product trial on attitudes
Segmentation:
to identify consumers with different wants and needs
Brand mapping:
to allow us to examine the relationship between brands and key attributes in the market
Want to find out more? Click on the links on the right of the page, or contact either Jane Rudling or Jo Franklin
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