Key Research Tools

Quantitative Techniques

• Attribute and brand mapping
  • Gap analysis assisted with perceptual and needs / satisfaction maps and derived importance
• Segmentation
  • To understand specific customer profiles, methods such as latent class, cluster and discriminant analysis are employed alongside qualitative insights
• Market sizing and forecasting
  • Develop forecast and modelling assumptions
• Conjoint modelling and “sequential scenario testing”
  • To replicate market evolution when doing “what if” evaluations
  • ACA for early stage understanding and evaluations or attributes and drivers
  • CBC (variants) for TPP, brand profile and market scenario evaluation
• Pricing with “PRICEMASTER”
  • Price sensitivity, Conjoint, Gabor-Granger, Brand/Price Trade-Off and other methods
• Computer simulation or newvista internet surveys using state-of-the-art multi-media input
  • For delivery device evaluation
  • To assist development and selection of packaging concepts for ethical pharmaceuticals and OTC brands
  • To develop and test printed concepts e.g. advertising concepts, sales aids and the detail "story"
  • To administer any quantitative questionnaires online e.g. segmentation
• Brand and company image studies
  • Evaluate key stakeholders, prescribers, clinical trialists, city analysts, patients and consumers
• PR (professional and public) support
  • Execute consumer and patient profiling, typology and attitudinal studies for market and brand building amongst KOLs, healthcare professionals, patients and potential patients