Working in partnership with our clients to answer questions such as...

Put your trust in our financial research

Money! Money! Money! It’s a rich man’s world… or so they say! Current financial uncertainties mean that companies are even more attune to consumers requirements for a ‘good deal’.

With over 15 years’ financial research experience our financial team has specialist knowledge of the following markets:

• Savings and Investment
• Pensions and Life Assurance
• General Insurance - Motor, Home, Travel, Health
• Credit - Loans, Credit Cards, Retail Finance, Mortgages

We appreciate that to understand the underlying reasons for financial choices it can be necessary to use a mixture of both qualitative and quantitative techniques.

Our financial expertise comes from completing a wide range of projects, including:

• Product development (NPD, segmentation, forecasting / pricing)
• Customer satisfaction and loyalty studies (service development and service measurement, mystery shopping)
• Staff research (specialist sales force and financial advisers, branch and operation staff)
• Communication (branding, advertising, direct mail / literature)
• Sales channels (retail, Internet, call centre, WAP phone)

To talk more about your financial research needs, please contact Nigel Hufton.