Nigel Hufton +44 (0) 1962 835417 For more detail on techniques, click here

You are in safe hands with our specialist financial knowledge

• Savings & investments
• Pensions & Life Assurance
• Insurance – Travel, Home, Health & Motor
• Loans, Retail finance, Credit Cards, Mortgages

We conduct a broad spectrum of studies, including:

• Product development: NPD, segmentation, pricing
• Customer satisfaction and loyalty: service development and measurement, mystery shopping
• Staff research: specialists, branch and operational
• Communication: brand, advertising, direct mail, literature
• Sales channels: retail, Internet, call centre, WAP phone
• Tracking: behavioural & attitudinal

At Marketing Sciences we often use a mix of qual and quant techniques to really understand the underlying reasons for financial choices.