Ian Ralph +44 (0) 1962 835414

Blending NewMR with OldMR

At Marketing Sciences we look to blend the best of the traditional and modern when it comes to research techniques, offering the optimal solution to our clients.

Some of the digital research techniques that we are currently leveraging with our clients include:

• Online quantitative: online surveys & online omnibus
• Mobile research: sms, browser, app-based and in-app
• Online qualitative: blogs, bulletin boards & discussions
• Social media research: online media measurement
• Online communities: sector, issue or brand based

Our philosophy is to use the best approaches for each research issue, irrespective of whether they are NewMR or OldMR.