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Product development workshops

This innovation is designed to aid manufacturer’s product development staff to rapidly understand which product(s) to advance to the market or the next stage of the process.

We use our sensory panel members as “expert” consumers and they interact with the development personnel to describe the attributes in the products in sensory terms.  They also comment on likeability as consumers to guide improvements or modifications to the embryonic products being tested.

Panellists attend small workshops to provide a more exploratory qualitative style understanding of your products.

A workshop can take place over one day or longer, depending upon the number of products being tested or their complexity (i.e. strong tasting, need special preparation or a limit to how much can be consumed – as in the case of alcohol).

Workshops are also run with children using KidSpeak: a unique panel of children with great taste buds – screened for their ability to evaluate products. The children are experienced in tasting products and are able to discriminate between products giving you informed guidance.