Working in partnership with our clients to answer questions such as...
Where does my new product fit into the existing market and what is its volume potential?
COUNTDOWN scores are calculated for the marker brands and for the test product, to understand where the test product fits into the market
In this case, the test product slots into the middle of the chosen marker brands
The derived relationship between adjusted volume sales and the COUNTDOWN measures is used to estimate the volume potential for the test brand
The volume estimate can be adjusted for varying levels of awareness and distribution
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