Working in partnership with our clients to answer questions such as...

Expert consumer studies

We understand the importance of involving the consumer at all stages of the product development process.  With this in mind, we developed an expert consumer panel because, from our experience in researching over 13,000 consumers a year, we discovered there is always a significant group of consumers who like or dislike all of the products tested in equal measure.  This may be a true reflection of how they feel but is more likely to do with their abilities to actually detect a difference between products.

We have used our extensive sensory screening process to identify a group of expert consumers with better than average sensory acuity who can therefore discriminate between products effectively and efficiently.

You can now access these consumers in small scale consumer product testing to assist your product development in a more informed way.