Laura Ablett +44 (0) 1962 835412

Concept test your bright idea

Take advantage of our considerable experience of concept testing in a variety of markets from FMCG to durables, conducting 30 to 50 such studies each year.

At Marketing Sciences we use a number of techniques covering:

We often incorporate other areas of expertise in a ‘concept mix’ test: pack evaluation, product fit, price / value. We can also use our COUNTDOWN volume estimation technique at any stage of the development process.