Sizing the volume potential of your product
We know it is important to understand the volume potential of a product before you put it into the market place.
Our COUNTDOWN service is designed to assess the volume sales potential for products at any stage of development. It can be used when you just have a concept or once you have both a concept & your product. It can also elicit source of volume.
The system compares major and minor reference brands to benchmark the success of your product. This makes it more flexible than share-based and normative techniques (and no “Black Box”) and means that it works for new categories and new markets as it does not rely on external norms or any stringent definition of the market.
Our user-friendly model allows “what if” scenarios by adjusting awareness and distribution assumptions.
COUNTDOWN has been used successfully in over 20 markets, including biscuits, chilled desserts, security systems, alcoholic drinks and disposable nappies. The methodology has been validated externally & each project is also validated internally.
To speak to our COUNTDOWN expert about your volume estimation requirements, please contact Jane Rudling.
