Working in partnership with our clients to answer questions such as...

PULSE - What is it?

newvista PULSE is a mobile phone based SMS/WAP survey methodology ideally suited to capture snap opinion on hot topics. Panellists are sent a question & their answer triggers the sending of the next question until the survey is complete. Each interview can be conducted within 5 minutes.

Panellists have been recruited from newvista and understand PULSE is a premium product only if it delivers quality data quickly

• Simple short surveys
• Newsworthy results on breaking news events delivered within 4 hrs
• All based on panellists educated to provide thoughtful responses for generous rewards
• Over 11,000 newvista panellists are signed up to PULSE
• 1300+ businessvista panellists are signed up to PULSE

All panellists have completed an extensive profiler, which captures detailed information on demographics, attitudes & product holding/consumption, with a particular focus on Technology, Media, Health, Finance and Retail

PULSE – What can it be used for?

• Nat Rep surveys on breaking news events
• SME B2B surveys
• Tech Savvy Surveys – attitudes of early adopters
• Omnibus – weekly

newvista flags mean over 100 variables can be appended for comprehensive analysis

Use non-panel members for:

• Surveys using client’s lists
• Customer satisfaction
• Immediate feedback
  

PULSE – What sets it apart?

• Quite simply, it is the quickest and cheapest way of getting nationally representative results. Choose between sample sizes of 100, 250, 500 or 1000+
• From survey launch to delivery of data can be as little as 4 hrs
• Get your questions to us in the right format by noon and we will deliver tables before 5pm the same day
  

PULSE – Considerations when using it

1. Has enough time elapsed to gather opinions on breaking news?
2. PULSE surveys are restricted to 160 characters per question, including spaces and response options. Does the topic/event lend itself to this type of question?
3. Surveys should be restricted to 10 topic questions including both single and multi-coded responses with routing kept to a minimum. Demographics are pre-supplied
4. PULSE is a TECH savvy panel and therefore may not be ideal for general attitudinal surveys regarding technology.
5. PULSE reflects the trend within society for those aged 65+ to use mobile phones less than younger age groups and to communicate via text/WAP less than other groups
   1. This means it is currently best to use a 55+ age group (instead of 65+) for demographic analysis

For more details or a quotation please contact Danni White or Amy Edwards.

omnibus@marketing-sciences.com