Product development & optimisation

The need to get new products to market quickly has never been greater, but that doesn’t mean you need to sacrifice the quality of your research.

Our vast experience in concept and product development means we start with the problem rather than a technique. Taking into account all the factors, we recommend an approach we believe is best suited to your needs.

Some of our best work has come from working with our clients over time – our historical knowledge of their category helps them understand what is important, know what does and doesn’t work, and ultimately guide their innovation process to develop better products.

"We start with the problem rather than a technique to decide how to research your new product development or optimisation"

When required, volume potential of concepts and products can be derived using our COUNTDOWN methodology - a straightforward and cost-effective approach.

With our online panel, UK-based field teams and global network, we’re confident we can evaluate anything.

Testing doesn’t just involve a quantitative approach – when beneficial we blend qual and quant findings to help guide your product’s development. Similarly, at the early stages of the innovation process we can call upon our specialist sensory panel to develop profiles of your products and those of your competitors. For more information see our sensory pages.

New and complex concepts can be presented to consumers in an interesting and cost-effective manner using our advanced multimedia facilities.

For more information about evaluating new concepts or products, please contact Rachel Cristofoli or Laura Ablett.