Steve Grundy +44 (0) 1962 835384 Pip Keys +44 (0) 1962 835371

Some of the ways in which we can help you

• Understand customer segments & competitive landscape in your market
• Identify market gaps, your customers’ needs & unmet needs of consumers, patients & healthcare professionals
• Develop target products / brand profiles, with differentiating attributes, features and benefits
• Evolve optimum positioning, supporting messages and the “value proposition”
• Develop core promotional campaigns and compelling sales story flow
• Build and maintain a robust brand
• Set and gain optimum pricing
• Achieve OTC leverage with superior packaging
• Understand drivers of patient / consumer adherence
• Assess promotional campaign effectiveness
• Enhance life-cycle management