Steve Grundy +44 (0) 1962 835384 Pip Keys +44 (0) 1962 835371

Quantitative Techniques

• Attribute and brand mapping
• Segmentation to understand specific customer profiles
• Market sizing and forecasting
• Conjoint modelling and “sequential scenario testing” to replicate market evolution when doing “what if” evaluations. Using CBC (variants) for TPP, brand profile and market scenario evaluation or ACA for early stage understanding and evaluations or attributes and drivers or Pricing
• Computer simulation or newvista internet surveys e.g. for packaging, delivery device evaluation, concept testing
• Brand and company image studies
• PR (professional and public) support in order to execute consumer and patient profiling, typology and attitudinal studies for market and brand building amongst KOLs, healthcare professionals, patients and potential patients