Steve Grundy +44 (0) 1962 835384 Pip Keys +44 (0) 1962 835371

Qualitative Techniques

Techniques

• Face-to-face in-depth interviews
• Teledepths
• Duos or paired interviews / trios
• Focus groups (single groups or mixed)
• Extended groups
• Online focus groups

Advanced Qualitative Approaches

• Projective and enabling techniques go beyond the rational and gain deeper understanding e.g. mood-boards, collage and laddering to identify underlying needs and values for positioning and brand development
• Creative Workshops to aid positioning, messaging and communication development
• Duos or paired interviews / trios
• Dual moderation focus groups
• Brand Audit Workshops